Hi!
Andrei, TOto, Ghia & Gaby
Eyecare is a Brazilian Health startup, founded by two doctors, it aims to make eye health treatments accessible and more effective for Brazilians from all social classes.
Why this project? I led the brand design work from day one, building the brand, shaping the visual language, and creating the assets needed to scale. This end-to-end work helped the company secure its first investment round, win major clients, and expand into new sub-brands.
roLE AND TEAM
My role:
Responsible for brand and visual design, ensuring cohesive visual patterns across products and branding.
Team:
Me, Willian, Welliton, Mateus and Henrique
01
Visual Research
Finding Inspiration
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At this phase I'm looking for health and tech references and key visuals from the ophthalmology sector to create a timeless design that serves as a strong foundation for future developments.
02
Explorations
Designing the Identity
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At this phase I'm drafting compositions based on our research, aiming to align creative work with the company’s values and future vision.
03
Brand design
The brand
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The result is a vibrant brand that feels mature. We incorporated a rainbow illustration while keeping blue as the primary color, ensuring it fits well in serious environments.
04
Brand system
Making it a system
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Style guides and Asset libraries to ensure our brand is consistently represented across various platforms.
05
Product design
The brand inside
the product
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We integrated the brand design into the product, enhancing the overall user experience.
06
sub-brand
Glauco, your Glaucoma treatment companion
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Glauco, Eyecare's first product, is an app for glaucoma patients to track their treatment and connect with doctors, leading to better outcomes. It won a Silver Medal at the Brazilian Design Awards upon launch.
07
In Company
Making it a Company benefit
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A natural evolution for the company was to offer eye health services within other organizations, creating a simplified spin-off brand for these applications.
08
Results
Partnerships,
Investments,
Clients
Our design work made it possible to communicate core features and value to partners, and establish credibility to new clients at such a early stage.
07
R$13M
Seed Round led by Vox Capital
Zeiss, Albert Einstein Hospital, and major Insurance companies as first partners.
*Albert Einstein Hospital is one of the most respected health institutions in Brazil.
Fedex, Nubank, Heineken, Yamaha, Pepsico, and more
Leading global companies trust Eyecare to deliver eye treatments directly within their organizations.
Eyecare rapidly expanded from a team of 3 to 48 (last year), now caring for over 2 million patients in Brazil since launching in 2022.
Thanks!
More
This project was concluded in 2022
For newer shots feel free to explore my personal Archive: