Hello, Automattic
Newdle is an AI-powered app that assists journalists in crafting well-informed content, serving as a research companion from the initial idea to the final publication.
ContextPress, the driving force behind Newdle, leverages AI to tackle challenges in the media and journalism sectors. Their mission is to empower journalists, creators, and newsrooms in their battle against disinformation and fake news.
My role: As the sole designer on the team, I was responsible for creating everything from the brand and social media assets to websites and initial product screens.
Why this project? This recent project tackles universal issues creatively, avoiding clichés, and presents unique challenges in the brand phase.
01
Inspiration
Exploring visual territories
Porpuse
Finding inspiration and exploring interesting ways we can represent the product and company in their sector and stand out from competitors and other companies that coexist in this space.
I try to look for media that relate to the business without being too literal, in this case I was looking for futurist expressions, editorial stuff, and colors that represent a creative approach to publications.
02
Inspiration
Exploring visual territories
Porpuse
Finding inspiration and exploring interesting ways we can represent the product and company in their sector and stand out from competitors and other companies that coexist in this space.
I try to look for media that relate to the business without being too literal, in this case I was looking for futurist expressions, editorial stuff, and colors that represent a creative approach to publications.