The Office of Arnaldo Petrazzini.
Brand & Digital Design for Startups
Scope of work
Scope
1
Summit Brand Identity
Event-specific
$5.000
Visual theme / creative direction for Summit 2026
Color, typography, graphic elements, and overall visual language
Exploration of 1–2 initial directions, followed by refinement
2
Core Digital & Marketing Assets
Design and extension of the Summit brand across:
$4.000
Summit landing page visuals, registration, and post-event
Social media & promotional graphics
Static Email and digital ad graphics
Visual assets for use in Zoom or StreamYard
Light motion support for visual elements
3
Presentation & Content Templates
Designed for heavy reuse across speakers and internal teams
$3.000
Slide deck templates for: Keynotes, Product demos, Breakout sessions
Delivered in Figma and/or Google Slides
4
Supporting Assets
$1.500
Agenda PDF or one-pager
Swag concepts
Additional Summit-branded visuals as needs evolve
Deliverables & Tools
Primary design work in Figma
Animation in Rive or After effects
Collaboration via Slack with weekly (or as-needed) syncs
Templates in Google Slides
Handoff-ready files
Ethos
Good design is a result of craft rooted in context, collaboration, and respect.
Timeline for reference
Week 1
1 - Brand Identity - Mood board and Visual directions
Week 2
1 - Brand Identity - Chosen direction refinement
Week 3
1 - Brand Identity - Refinement and documentation
1 Brand phase payment
Week 4
2 - Landing page Design
Week 5
2 - Templates for Social Media, Ads and Email
Week 6
2 - Visual Assets and motion (If suitable)
2 Marketing assets phase payment
Week 7
3 - Slide Templates
Week 8
3 - Slide Templates
Week 9
3 - Slide Templates
Week 10
4 - Supporting Assets
Week 11
1,2,3,4 - Room for edits, changes and revisions
3 and 4 Templates and additional assets payment
Anything after that can be hourly or an add-on contract.
Project investment
Payments after each delivery are made via Wise or bank transfers.
Collaboration via Slack with weekly (or as-needed) syncs
Any support after the end of the project can be provided on an hourly basis. The hourly rate currently is $80











