Hi, I'm Arnaldo Petrazzini, a designer with over 10 years of experience designing for screens.

I’ve dedicated a good part of my life to digital products. I often struggle to pin down a title for myself, but “visual designer with a background in product” feels like a fair place to start. I’m someone who values craft over metrics or numbers.

I began working as a software designer at 16, right after high school, when I was handed the responsibility of being the first designer on an almost 20-year-old product. Needless to say, there was plenty of work to do.

Since then, I’ve spent much of my time awake searching for beauty in software, brands, and the visuals that shape the internet. These days I find myself somewhere between titles—sometimes a product designer, sometimes a brand designer.

For me, quality is the result of context, craft, and experimentation. With the right mix of ingredients in a given situation, I believe we can create truly interesting artifacts.

Over time, I’ve worked with companies around the world: from traditional banks and AI project-management platforms to running my own design studio, moving back and forth between product and brand.

Today, I help early-stage startups by providing both product and visual design services.

Outside of work, I spend my time with my wife, our three-year-old daughter, and our cats. I’m also building a house in the mountains of Treviso, SC, while staying in constant battle with my oil painting studies.